SEA TO SUMMIT

Sea to Summit is an Australian brand that creates cutting-edge outdoor equipment since 1991. I led the Sea to Summit color re-launch for Spring 2023. My goal was to create a holistic, trend inspired and brand relevant point of view for Sea to Summit. Taking inspiration from the Aussie landscape, I established a color strategy and focused palette that delivered a unique presence in the market and connected product categories. I presented the color relaunch at the Sea to Summit global sales meetings, and continue to roll out color application each season as we update product categories.