She Moves Mountains

In 2018, The North Face launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers. This included a collab with the next generation of female explorers, The Girl Scouts of America. Prioritizing our female customer meant studying her values and developing product for her active lifestyle. I was selected to be a representative on the Women’s Business council, partnering with cross-functional team members to support our Women’s campaign, and delivering design direction for our seasonal initiatives.