Iconic Color

Color is a powerful tool for building brand identity. The North Face is a brand with a rich history of color DNA. Following a deep dive in The North Face product archives and interviews with The North Face founders, Hap Klopp and Mark Erickson, I launched the brand’s first ever ICONIC Color palette. The purpose was to establish brand colors that embody The North Face heritage and provide a unified brand POV globally. The North Face ICONIC color palette is featured in the Nuptse, Mountain Jacket, Denali Fleece, Base Camp Duffel and logo wear each season to preserve and celebrate the brands ICONIC look.