Visibility Science

High visibility is critical to safety in the outdoors. Whether it’s summiting a mountain at dawn or going for a run after work, consumers need to be visible. In partnership with the VF science lab, I created Chlorophyll Green, the most perceptible color for humans in scoptic conditions. Chlorophyll Green meets 507 nonometers for peak sensitivitity in a low light environment, where it is needed most. Chlorophyll Green was launched in Steep Series and Flight Series Futurelight product. Featured at the 2019 ISPO trade show in Germany, The Flight Series Futurelight Jacket was a winner of the health and fitness outer layer award,

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Creative Direction

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Flow and Merchandising Strategy